ONE SIZE FITS ALL represents that range called “the majority” and is therefore the desirable zone which retailers of all kinds pursue. The common belief is that if you appeal to the average guy and you will sell more stuff. Image source.
Let us consider for a moment that the average guy isn’t all that tech savvy and you have a tech product to promote because you are, well, a tech nerd. Do you make a product that appeals to the technologically dim, but massive in terms of the population demographic or do you design a more fun tech oriented product that would have great success if only consumers “got it”? Pretend you are a passionate, forward thinking QR code nerd and you can not bring yourself to dull down your creativity. Then you must raise the level of QR code awareness for that average guy. Apply what thinking Henry Ford (Image source) shared about his automobile,
“If I had asked people what they wanted, they would have said faster horses.”
I suggest that those using QR code generation rethink the notion of aiming for ONE SIZE FITS ALL QR code leveraging and put our money on the awesome sauce of fun products that a tech savvy consumer would enjoy. When I design a QR code product and discuss it among my QR code enthusiast peers, I immediately hear the response “but most people don’t know how to use a QR code”. And your point is?!!
QR codes do not require quantum physic knowledge and getting people on board with their crazy, fun potential doesn’t mean we have to be super mindful of the audience that isn’t in the know. Not directly anyway. Techies have smart phones. Lots of non-techies have smart phones. QR codes are launched by tech phones (and tablets). If you want to increase the QR code product’s potential, design a common interest product and include a QR code. The techie will “get it” and want it if the product is pretty cool. His friend, Average Joe will see the cool product and want to keep up with the Joneses and he will figure out the QR code thing. Which again, is not an advanced rocket science brain application and we can do better than simply using QR codes to go to an URL. Especially a non mobile friendly URL which is even worse than going to an URL that lacks value for the scanner.
So can we stop treating QR codes like the public can’t figure them out? The average guy may not get them right away, but this doesn’t mean he can not understand them. Attach a QR code to something wonderful and let the games begin!
By the way, here is my “something wonderful” product with a QR code on it. If you are an average Joe and haven’t figured out a QR code yet, download any scan app, they are FREE, and watch The New Holiday Card. It is not a ONE SIZE FITS ALL product but it does come in a size that I believe a mind can stretch to fit.
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Written by: Rhonda Smolarek; QR code designer, social media coach, strategist, technology nerd. Find her online at QRCodesOfNote.com or Facebook.com/QRCodesOfNote or LinkedIn.com/in/RhondaSmolarek or AlphaSutraPress.com or at Etsy.com where you can purchase a holiday card like this featuring your own memories: Epifanies