Handling Customers on Social Media

Are your employees prepared to handle Social Media customers?
Follow us at: Facebook.com/QRCodesOfNote

When an untrained business professional begins a Social Media presence, one of the first things s/he does is post sales messages. The next thing they do is log off. Both activities are a colossal FAIL. 

1. A business using Social Media needs to be mindful that people are using Social Media as a social tool. Social Media is like a little party that is always going and people pop in and out.  Would you interrupt a live party to broadcast your commercial? If you did, people would want you to leave. On Social Media, there is a word for that, it is called an "Un-Follow" and that is exactly what people will do to your business page.

2. You posted a sale and then you logged off?  Now I ask you: is that being "social"? Would you "Like" (the facebook coveted marketing attention getter) a person if they came to your party and handed out their business card and then immediately left? What if someone had a question aobut your product or service? You would not be there to respond. If you returned 3 days later, the moment would be lost.

Those are the biggest business Facebook-ing FAIL's but this goes hand-in-hand:  if you haven't robbed your consumer of the opportunity to interact with you by logging out immediately after posting, the next mistake is still avoidable: If a customer asks a specific question, it should be answered with a specific answer and not a general "come on by and see". When providing customer service online, you are telling others more about your product or services. You are providing help-desk service and marketing your business simultaneously. 

If Social Media marketing is a different ball game than you are used to, schedule professional webinar based training by the professionals at: 

smbSocialMediaWorkshop.com

Facebook.com/QRCodesOfNote

Image sources: Search Engine Journal, We Speak Social Media

Facebook-ing Is Networking

Work Smarter:

Let’s say you have bought table or booth space at an event and realize that you are not seeing any new faces. The crowd is made up mostly of your networking croonies. You ask yourself every time: 

Q: Why do I keep doing this when I am not getting great results? 

A: You do it because you don’t know another way.

Image source

You hear your friend Mike talking about Facebook but you are not interested in social media because networking is your thing. Dude! Facebook is networking!! The average person on Facebook has about 141.5 friends. I have more and so do many of my friends but let’s move on. You have the business cards of people in your networking group so let us say you discover 50 of them that are using Facebook.

141.5 X 50 = 7,075 

Without paying for another table and spending another evening or weekend, and only using Facebook (which is free, by the way) you could be introducing your product/service to 7,075 new people.  You still think you don’t want to bother with Social Media? You still get to do the the whole table/booth renting thing if you want to, if only to collect people for your facebook campaign (Have people drop cards for a drawing!)
Image source

Contact us right away if:

• You use Facebook but aren’t seeing results.
• The thought of using Facebook puts you in a crappy mood.
• Facebook scares the beejeebers out of you.
• You’re too old, cranky, tired or feel intimidated about using Facebook.

Confessions are not necessary!  For the Do-It-Yourself business person, we offer a Social Media Optimization package: after meeting with you for a brief strategy session, we design a customized content calendar which is made up of a month’s worth of unique content. We show you how to schedule this month of content so that you post once (daily posting is not necessary) and then ready you to optimize your interactions.  

We also offer Social Media hosting of agreed upon designed content. We incorporate Facebook’s targeted advertisement advantages (age, zip code, gender, key words, etcetera) to optimize your reach and your budget.

Contact the Que today at 719/428-5451
or email us at QRCofNote@Gmail.com
Register for our Social Media World Wide webinars: smbSocialMediaWorkshop.com

3 Ways to Get More Likes & Engagement on Facebook

3 Facebook strategies

Ask a question: Make it an Either/Or or a Yes/No question

Even though the average FB user checks status 14 times a day, s/he is actually busy and simultaneously interested in participating in something entertaining. Make interaction simple by asking questions that do not require a lot of thinking for a response. Try questions like would you prefer this food over the other, ask if you are ready for the weekend. This tip is not suggested for every post, but it is a great method to encourage some quick likes and even response.

Begin with “Click Like If...”

Calls to action are great - they make it easier for people to know what you want and many times people comply.  Try “Click “like” if you can’t wait to see latest ____” inserting something your audience can relate to.  Don’t over use this strategy. Try keeping it encouraging with “it’s easy to share this by clicking that share button”.

Share Photos that Your Audience Can Relate To

You want to post something that people will share so you need to seek images of things that are interesting or humorous. Otherwise, sharing is not going to happen. Images that catch the eye are great for posting.  Find something delightful by searching Google or Bing for example for humor/funny.

What do You Do to Get Your Fans to Respond? 

Tell us here or on our new Facebook Page =)

5 Things You Are Doing Wrong on Facebook

5 things you are doing wrong on Facebook.

1. You don’t have a Facebook Fan (Business, Company) Page. Many of you sign on to Facebook because you want to do business but you do not know there are pages for business that show how many people saw your post or any of the other helpful graphs and analytical tools that Facebook offers to help improve the effectiveness of your reach.
2. You are not using Facebook. You do not use Facebook to post regularly. You do not add content. You are not being someone people can relate to. You are not being engaging. More engagement on Facebook adds up to more people who will engage with you which in turn equals more success for you.  You must start using Facebook.
3. You do not make it easy to like you. The Facebook like button and opportunity is something that you should be including on your business card, your blog, your website and/or landing page. You should have a call to action that requests to be liked. 
4. You do not share the love. If it’s all about you, you are turning people off. For example, you only use Facebook to announce your product or event: we mean you.  People are on social media to engage and not to feel used. You love it when someone likes your post and the same is true for other people and their businesses.
5. You are not posting interesting content and links from others. If you find some content interesting, share it. Your fans will appreciate it.  Share exciting new trends and links to similar interests and you become a resource of information.

How do you use your Facebook Fan Page? Tell us on our Facebook Fan Page!