Facebook-ing Is Networking

Work Smarter:

Let’s say you have bought table or booth space at an event and realize that you are not seeing any new faces. The crowd is made up mostly of your networking croonies. You ask yourself every time: 

Q: Why do I keep doing this when I am not getting great results? 

A: You do it because you don’t know another way.

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You hear your friend Mike talking about Facebook but you are not interested in social media because networking is your thing. Dude! Facebook is networking!! The average person on Facebook has about 141.5 friends. I have more and so do many of my friends but let’s move on. You have the business cards of people in your networking group so let us say you discover 50 of them that are using Facebook.

141.5 X 50 = 7,075 

Without paying for another table and spending another evening or weekend, and only using Facebook (which is free, by the way) you could be introducing your product/service to 7,075 new people.  You still think you don’t want to bother with Social Media? You still get to do the the whole table/booth renting thing if you want to, if only to collect people for your facebook campaign (Have people drop cards for a drawing!)
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Contact us right away if:

• You use Facebook but aren’t seeing results.
• The thought of using Facebook puts you in a crappy mood.
• Facebook scares the beejeebers out of you.
• You’re too old, cranky, tired or feel intimidated about using Facebook.

Confessions are not necessary!  For the Do-It-Yourself business person, we offer a Social Media Optimization package: after meeting with you for a brief strategy session, we design a customized content calendar which is made up of a month’s worth of unique content. We show you how to schedule this month of content so that you post once (daily posting is not necessary) and then ready you to optimize your interactions.  

We also offer Social Media hosting of agreed upon designed content. We incorporate Facebook’s targeted advertisement advantages (age, zip code, gender, key words, etcetera) to optimize your reach and your budget.

Contact the Que today at 719/428-5451
or email us at QRCofNote@Gmail.com
Register for our Social Media World Wide webinars: smbSocialMediaWorkshop.com

5 Things You Are Doing Wrong on Facebook

5 things you are doing wrong on Facebook.

1. You don’t have a Facebook Fan (Business, Company) Page. Many of you sign on to Facebook because you want to do business but you do not know there are pages for business that show how many people saw your post or any of the other helpful graphs and analytical tools that Facebook offers to help improve the effectiveness of your reach.
2. You are not using Facebook. You do not use Facebook to post regularly. You do not add content. You are not being someone people can relate to. You are not being engaging. More engagement on Facebook adds up to more people who will engage with you which in turn equals more success for you.  You must start using Facebook.
3. You do not make it easy to like you. The Facebook like button and opportunity is something that you should be including on your business card, your blog, your website and/or landing page. You should have a call to action that requests to be liked. 
4. You do not share the love. If it’s all about you, you are turning people off. For example, you only use Facebook to announce your product or event: we mean you.  People are on social media to engage and not to feel used. You love it when someone likes your post and the same is true for other people and their businesses.
5. You are not posting interesting content and links from others. If you find some content interesting, share it. Your fans will appreciate it.  Share exciting new trends and links to similar interests and you become a resource of information.

How do you use your Facebook Fan Page? Tell us on our Facebook Fan Page!

TIME TO GET YOUR HEAD OUT OF THE SAND

You see them.  Even if you personally ignore them QR (quick response) codes are practically everywhere and that is why you can no longer afford to stick your head in the sand.   You can try telling yourself that they are not that big a deal and you will be behind the crowd.  QR codes are the future of marketing and THE FUTURE IS PRESENT.

Yes, yes, QR codes have had a very bland induction, where they sent scanners on a pointless journey, usually to an URL.  They were babies; you experimented when you were young, too, and you were also forgiven and then taken seriously when you were no longer wet behind the ears.  

WHAT ARE QR CODES AND HOW DO THEY WORK?

QR (quick response) codes are scannable images containing embedded information that loads onto smart phones and mobile devices when scanned with an app like i-nigma (which is free, by the way).  Your purchases are scanned at retail stores this same way but using a bar code reader.

New technology can be great but admittedly also a little vague and sometimes even intimidating.  The profitability factor of adding a custom QR code to your marketing in this era where over 75% of the population is holding a smart phone: staggering!  You see, a plain, black and white QR code is easy to ignore.  You know because you do it all the time.  Try to pass by something like this.  You know you are curious to know what this code does.  So are consumers and potential clients.  Add one to your business card and suddenly you don’t have to get all sale-sy.  Include one at the end of your presentation and incredibly, you can increase sales because your audience is flowing with the momentum!  Put one on your vehicle and wherever you park people can tune in to the video you have in your custom QR code.  

See a professional about branding a QR code for you.  A custom campaign will be developed around your goals and you will find yourself suddenly and easily in the present and out of the sand.  QRCodesOfNote.com creates custom, graphic QR codes that scan super-quick, track the number of scans received at different locations, and can change your message without redesigning your QR code.  Call a friendly professional today at: 719/428-5451.  Email: QRCofNote@gmail.com and get your questions answered. 

Comments always welcome.