Handling Customers on Social Media

Are your employees prepared to handle Social Media customers?
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When an untrained business professional begins a Social Media presence, one of the first things s/he does is post sales messages. The next thing they do is log off. Both activities are a colossal FAIL. 

1. A business using Social Media needs to be mindful that people are using Social Media as a social tool. Social Media is like a little party that is always going and people pop in and out.  Would you interrupt a live party to broadcast your commercial? If you did, people would want you to leave. On Social Media, there is a word for that, it is called an "Un-Follow" and that is exactly what people will do to your business page.

2. You posted a sale and then you logged off?  Now I ask you: is that being "social"? Would you "Like" (the facebook coveted marketing attention getter) a person if they came to your party and handed out their business card and then immediately left? What if someone had a question aobut your product or service? You would not be there to respond. If you returned 3 days later, the moment would be lost.

Those are the biggest business Facebook-ing FAIL's but this goes hand-in-hand:  if you haven't robbed your consumer of the opportunity to interact with you by logging out immediately after posting, the next mistake is still avoidable: If a customer asks a specific question, it should be answered with a specific answer and not a general "come on by and see". When providing customer service online, you are telling others more about your product or services. You are providing help-desk service and marketing your business simultaneously. 

If Social Media marketing is a different ball game than you are used to, schedule professional webinar based training by the professionals at: 

smbSocialMediaWorkshop.com

Facebook.com/QRCodesOfNote

Image sources: Search Engine Journal, We Speak Social Media

Facebook-ing Is Networking

Work Smarter:

Let’s say you have bought table or booth space at an event and realize that you are not seeing any new faces. The crowd is made up mostly of your networking croonies. You ask yourself every time: 

Q: Why do I keep doing this when I am not getting great results? 

A: You do it because you don’t know another way.

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You hear your friend Mike talking about Facebook but you are not interested in social media because networking is your thing. Dude! Facebook is networking!! The average person on Facebook has about 141.5 friends. I have more and so do many of my friends but let’s move on. You have the business cards of people in your networking group so let us say you discover 50 of them that are using Facebook.

141.5 X 50 = 7,075 

Without paying for another table and spending another evening or weekend, and only using Facebook (which is free, by the way) you could be introducing your product/service to 7,075 new people.  You still think you don’t want to bother with Social Media? You still get to do the the whole table/booth renting thing if you want to, if only to collect people for your facebook campaign (Have people drop cards for a drawing!)
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Contact us right away if:

• You use Facebook but aren’t seeing results.
• The thought of using Facebook puts you in a crappy mood.
• Facebook scares the beejeebers out of you.
• You’re too old, cranky, tired or feel intimidated about using Facebook.

Confessions are not necessary!  For the Do-It-Yourself business person, we offer a Social Media Optimization package: after meeting with you for a brief strategy session, we design a customized content calendar which is made up of a month’s worth of unique content. We show you how to schedule this month of content so that you post once (daily posting is not necessary) and then ready you to optimize your interactions.  

We also offer Social Media hosting of agreed upon designed content. We incorporate Facebook’s targeted advertisement advantages (age, zip code, gender, key words, etcetera) to optimize your reach and your budget.

Contact the Que today at 719/428-5451
or email us at QRCofNote@Gmail.com
Register for our Social Media World Wide webinars: smbSocialMediaWorkshop.com