Thursday, October 31, 2013

Why People Who Say “QR Codes Are Dead” Should Like Crow

 I commonly research QR (Quick Response) codes online. Why? Because I am patiently waiting for the North American senses to grow sharper. QR code products and marketing are just amazing in other countries! Who am I? I am an artist with a computer programming history and I design compelling Quick Response codes at QR Codes Of Note™. Yes, visually these codes are far more intriguing than that generic black and white square you see hiding like a dull wall flower in the bottom of adds, but more importantly, graphic codes know how to “Make Friends and Influence People” (my nod to Dale Carnegie). QR code: Starbucks 

Here is why people who pronounce “QR codes are dead” need to be fond of crow: Crow is exactly what they will be eating! Their reports are premature. QR codes as a marketing tool have been in their infancy stage here in North America, they haven’t reached their potential. I don’t know about you, but I did not have much success when I was an infant yet years later I really hit my stride. QR codes will, too. People who say these incredible, mobile launched icons won’t be phenominal clearly do not understand the full scope of the QR code range. We test scan our QR codes with the free scan app: i-nigma and invite your scans. 

A QR code can activate just about any feature your smart phone or tablet device can perform. QR codes can instantly position a pre-composed tweet, give map directions, save your date to a calendar, play music and video, and I could go on because this is a tool that is only limited by your imagination.  If you copy everyone and keep it plain in looks and typical in destination, you will continue to get a resounding FAIL in your marketing with QR codes.

Now, you don’t want a FAIL with your QR code. You prefer to “Make Friends and Influence People” which is why you want to deploy a code in the first place. You will need to dress your code up a little. There are QR code generators available that will dress your code up a little. I don't hold a high opinion of QR generators for business branding, they still play small league ball. I would recommend that generators have good functionality for personal projects. Next, include a Cracker Jack or Happy Meal mindset into the marketing and give the scanner a “free prize” and suddenly you have yourself an attention getter. Good looks made you fast friends and clever calls to action can lead to the influencing of people. 

QR Codes Of Note™ knows how it is done. As professionals, we are not industry infants like some. Our good looking QR codes contain tracking analytics, scan super quick and also change your scan destination without your having to reprint. As marketers, we have QR code campaign experience and can guide you in the direction of your goals using our stunning and effective QR codes. Our great graphics are usually enough but our provocative calls to action will bait your taget audience to greater measure. Sometimes people say: QR codes don’t sell anything. Well, that is not quite true. A QR code can turn any flat surface into your personal store and as a client, we can show you how. 

PayPal, an industry leader, and Mercedes Benz, P&G, Walmart, Starbucks, and many more big brands are still in the QR code arena and with good reason. Fortune 500 companies have huge research and development departments that determine the best ways in which to spend company marketing dollars. I see the evidence of their collective confidence in QR codes and I bet now you do, too. Aren't you glad you won't have to eat crow? Louis Vuitton QR code made by SET Japan

Comments always welcome.