While having a debate over QR codes with a witty, albeit unarmed nay sayer, I learned some opinions against QR codes. Chris was his name and he pronounced vehemently that QR codes “blew it!” and that people don’t scan them anymore. He even backed this up with facts that he collected from an entire one person: himself. I listened and took mental notes because Chris’ boldness represents the polite folks who may be thinking what he is thinking. I recognized that Chris and others have been unimpressed with prior QR code experiences but were very aware of their potential. If he were indifferent with QR codes I would have believed him a degree more but it seemed to me that he wanted to like them. I agreed with Chris on some things, such as: who wants to scan a code just to visit a website? I wouldn’t necessarily feel compelled to do that. I also tend to ignore QR codes that hide in the bottom corner and don’t provide a call to action. QR codes, in general, remain rock stars even if they aren’t largely being strategized effectively. The disappointment reminds me of this comparison: if you have an awesome Smart phone and only use it for calls; the phone is still great but you, you need to take advantage of the phone’s potential.
Monday, December 31, 2012
DISMISSED?
While having a debate over QR codes with a witty, albeit unarmed nay sayer, I learned some opinions against QR codes. Chris was his name and he pronounced vehemently that QR codes “blew it!” and that people don’t scan them anymore. He even backed this up with facts that he collected from an entire one person: himself. I listened and took mental notes because Chris’ boldness represents the polite folks who may be thinking what he is thinking. I recognized that Chris and others have been unimpressed with prior QR code experiences but were very aware of their potential. If he were indifferent with QR codes I would have believed him a degree more but it seemed to me that he wanted to like them. I agreed with Chris on some things, such as: who wants to scan a code just to visit a website? I wouldn’t necessarily feel compelled to do that. I also tend to ignore QR codes that hide in the bottom corner and don’t provide a call to action. QR codes, in general, remain rock stars even if they aren’t largely being strategized effectively. The disappointment reminds me of this comparison: if you have an awesome Smart phone and only use it for calls; the phone is still great but you, you need to take advantage of the phone’s potential.
Labels:
advertise,
branding,
custom,
iPhone 5,
marketing,
mobile,
multimedia,
phone,
QR codes,
ROI,
smart,
video
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