5 simple & effective things you can do with gorgeous, graphic QR codes:

QR Codes are the matrix squares embedded with information that can be read with a quick scan from a smart phone ap.

1. Transform Your Business Card Into a Sales Tool. With a graphic QR code, color, images and brands can be incorporated into the generic looking QR code along with your embedded message which could be contact information, a video of your product, a map to your location, or even go to an online scheduler which allows new contacts to sign up for a 15 minute appointment*.
2. Screen Saver. Once you have a branded QR code image file, put it on your smart phone as a screen saver, that way you always have a business card on hand to share.  You take your phone with you and so does just about everyone else you want to know.
3. Email.  Your email signature line may already include where to contact you.  People see signature lines so often that they don’t see them anymore unless you do something noteworthy such as add an interesting quote.  That single line wrapped in quotes has the reputation of being a fortune cookie for the mind so people read it.  With a call to action inside of quotes placed above QR code in your email signature area, you can capture that same short span of attention that would be given a quote because your contact wants to know what it says!  Yes, you can scan QR code from a computer monitor as long as the screen isn’t creating glare at the QR’s location.
4. Mailing label. Mailing labels are just stickers waiting to happen.  Add your QR code image to mailing labels templates and print.  Use the “stickers” by affixing them to newspapers and distribute the papers complimentary to your favorite coffee shop or other places that people gather.
5. Job Boards. Job boards offer a chance to post your business card with a tear-off edge and when they’re gone, they’re gone.  If you add a colorful, graphic QR coded message to your top sheet and when the tear-offs are finished, your message still has staying power! 

*QRCodesofNote.com designs eye-catching QR code!  Their professional level graphic QR codes scan quickly due to their process, are trackable for number of scans, and can change your embedded message without recreating the code.  QR Codes of Note™ can provide suggestions that will make your advertising campaign get the types of response you seek.  Schedule a 15 minute appointment and ask what QR Codes of Note

Questions and comments are always welcome!  

Namaste,

Olive

Savvy Marketing Today

Word Of Mouth...

    Word of mouth is the absolute best advertising available: it is trust worthy, personable familiars providing feed back on their actual experiences with a product or service.  This ideal goal is called a “direct marketing” because selling points are spoken directly to the consumer.  Today's marketing and advertising has gotten quite sophisticated with social networks and strategies providing a platform that exposes messages to the masses who incorporate high technology into their lives.  With advertising messages inundating consumers, one has to wonder if people are becoming oblivious to the steady presence of online ads and scrolling past, not grazing any ads except the savviest eye catchers.

(Scan the QR code using free app RED LASER)

With marketing: aim out of the ballpark, right?  Absolutely.  Your marketing goal should be to be that savvy add that doesn’t get overlooked as well as one that taps into word-of-mouth advertising.  For those reasons, a smart marketing plan will include branded QR codes.  QR codes are square matrices scanned by mobile technology such as a smart phone or iPad that puts your information directly into the consumers phone or tablet which can then be easily shared by word of mouth and even a cool show-and-tell.

    While Americans are slowly getting on board with QR codes potential, impressive financial increases are being realized from QR code use around the globe.  In  crawl-before-you-run-style, QR code advertising in the US is largely through the incorporation of the black and white message embedded squares tucked into corners and embedded with URL’s.  That recipe will get you overlooked.

Consumers will whip out their phone to scan the attractive ad that answers the question: what’s in it for me?  Be the gold standard advertiser and have a branded QR code designed that answers the big consumer question by offering an incentive such as "Scan for your...", "A gift...", "Play to win...".   Suddenly you’ll have attention and you are portable enough to be shared and even displayed through the interactive word of mouth and mobile technology combination.  Aren’t you clever?

QR Codes of Note™ can provide your QR code marketing solutions.  Ask about a mobile friendly website.

Comments about QR codes? Questions abut how you can use QR codes in your advertising plan? Your feedback is always welcome.